Motion Specialty Launches with Backing from Inigo and Johnson & Johnson

We’re proud to support the launch of Motion Specialty, a new insurance Managing General Agent (MGA) focused on High Value Homes and standalone Flood cover across the US.

Motion Specialty has now been approved as a Lloyd’s of London coverholder and is already writing business. Backed by Inigo and long-standing wholesale broker Johnson & Johnson, this is a fresh, nimble business built by experienced underwriters with a clear sense of purpose. 

Built on Experience, Designed for Now

Founded by Dan Alpay and Alex Kickham, Motion Specialty brings together over 25 years of experience across High Value Homes, Flood, and wider catastrophe underwriting. The business is designed for the wholesale-to-wholesale distribution channel and combines strong relationships, advanced data usage, and cutting-edge technology to serve high-complexity risks more effectively.

“We’re combining carrier-level underwriting with a platform that’s nimble and broker-friendly,” said Alex Kickham. “This isn’t just about filling a market gap — it’s about doing things properly, with the right risk selection, service, and speed.”

Motion Specialty is initially focused on areas that are traditionally underserved: high-value homes in catastrophe-prone regions and flood cover for those beyond the reach of standard programs. Both markets are seeing growing demand, and Motion Specialty aims to meet that demand with more accurate pricing, smarter underwriting, and a faster, more responsive service model.

“What makes Motion Speciality different is the combination of carrier-level underwriting capability and a sophisticated digital distribution platform,” said Dan Alpay. “You need deep expertise to navigate the areas we are focusing on, in flood the regulatory landscape is always shifting, and high-value homeowners insurance is dealing with increased climate risks paired with outdated risk models. We’re using data-driven underwriting to provide more accurate risk selection and pricing, and most importantly, we’re building a platform that’s nimble, broker-friendly, and focused on delivering results.”

A Shared Approach to Smart, Disciplined Growth

As a Lloyd’s coverholder, Motion Specialty has access to world-class capacity and is held to the highest service and underwriting standards. Its backing by Inigo Ltd., via Lloyd’s Syndicate 1301, brings added value in the form of underwriting governance, modelling expertise, and a strong analytical focus.

This partnership reflects Inigo’s strategy of building long-term alliances with partners who align on culture, values, and specialism — particularly those operating in high-risk, high-complexity markets where data and insight make a measurable difference.

“Our partnership with Motion Specialty highlights our commitment to understanding our clients and their risks. Data and Analytics is a focus for us as we endeavour to equip our underwriters with the insights that help better understand both risk and exposure to loss. Motion Specialty combines the best of what the UK and US offers, supported by Johnson & Johnson and Lloyd’s of London, to offer solutions to our clients’ biggest concerns by finding coverage in high-risk areas,” said George Stratts, Head of Partnerships at Inigo.

In addition to Inigo’s support, Johnson & Johnson provides Motion Specialty with operational and regulatory guidance, as well as access to a national broker network — giving the business a strong foundation for sustainable growth.

“The demand for high-value homeowners insurance and flood solutions is growing, but the options in the market haven’t really evolved to match. There’s frustration with slow processes, restrictive underwriting, and limited alternatives to government-backed flood programs. That’s exactly why we’re backing Motion Specialty—to offer a more tailored, responsive approach that meets the needs of both brokers and insureds through our network,” said Harry Johnson II, COO at Johnson & Johnson.

Looking Ahead

With its Lloyd’s approval, proven leadership, and backing from two experienced partners, Motion Specialty is well placed to grow in some of the most challenging and underserved areas of US personal lines.

“We’ve known the teams at Johnson & Johnson and Inigo for years,” said Dan Alpay. “Launching Motion Specialty with their backing has allowed us to hit the ground running — and to do it the right way.”

For more on how we support specialist MGAs like Motion Specialty, visit our Partnerships page